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OUR STORY

Meri Stori has been three years in the making, with a clear promise: clean beauty that’s high pigment, high performance, and made for all.

Every formula is crafted with beautiful ingredients and bold shades that empower individuality—because makeup should be as unique and expressive as the stories we all carry.

A note from our founder

For over 15 years, beauty has been my world—and honestly, the thing I’ve always felt I was truly good at. I started my career behind the counter as a makeup artist, moved into beauty editorial, shared my passion as a content creator, and now, I’m proud to step into my role as founder of Meri Stori.

Growing up in an Indian household, beauty wasn’t just about products—it was about rituals passed down from generations, made with ingredients that worked and stood the test of time. Those same potent, skin-loving ingredients are at the heart of every Meri Stori formula.

Meri Stori is where my love for beauty and my culture come together - creating products that not only tell my story, but celebrate yours too.

Love,
Arshia

Our goal is to create clean, high-performance products designed to celebrate every story.