OUR STORY
Meri Stori began with a desire to bring the ingredients I grew up with in India into every part of beauty—from color cosmetics to skin, hair, and beyond.
These ingredients have been trusted in Indian beauty for generations. We bring them together with modern science and high-performance formulas to create products that feel elevated, effective, and made for today.
It’s where heritage meets innovation—honoring the ingredients that shaped my earliest understanding of beauty while reimagining how they can show up in the products we use today.
Beauty that celebrates where we come from, while fitting effortlessly into our lives today.
Modern formulas. Heritage ingredients.
A note from our founder
For over 15 years, beauty has been my world—and honestly, the thing I’ve always felt I was truly good at. I started my career behind the counter as a makeup artist, moved into beauty editorial, shared my passion as a content creator, and now, I’m proud to step into my role as founder of Meri Stori.
Growing up in an Indian household, beauty wasn’t just about products—it was about rituals passed down from generations, made with ingredients that worked and stood the test of time. Those same potent, skin-loving ingredients are at the heart of every Meri Stori formula.
Meri Stori is where my love for beauty and my culture come together - creating products that not only tell my story, but celebrate yours too.
Love,
Arshia
'Meri' means 'mine' in Hindi, and 'Stori' represents the unique story each of us carries—because we believe everyone has a story, background, and heritage worth celebrating. This is Meri Stori.
