NEW. Launching 6/22
Soft Swipe Lipstick
Product & Color Description
A new take on lipstick — Soft Swipe combines bold color with a buttery-smooth feel.
The satin finish gives a soft, natural sheen while sweet almond oil, shea butter, and vitamin E keep lips supple and moisturized. A single swipe delivers instant polish and comfort.
Velvet Mauve: Rich, neutral mauve with subtle brown undertones.
Royal Berry: Rich, berry-plum
Rosewood Glow: Soft, muted Rose with warm pink undertones.
Her Rose: Vibrant Rosy pink, with soft mauve undertones.
Key Benefits
• Satin-Soft Finish: A creamy, smooth texture that gives lips a soft, satin look.
• Hydrating Comfort: Infused with sweet almond oil, shea butter, and vitamin E to keep lips soft, nourished, and comfortable all day.
• Effortless Glide: A weightless formula that glides on smoothly and evenly — no tugging, no patchiness.
Ingredients
Her Rose
OCTYLDODECANOL, TRIDECYL TRIMELLITATE, OZOKERITE, CANDELILLA CERA (CANDELILLA WAX), ISOSTEARYL ALCOHOL, ORYZA SATIVA (RICE) BRAN WAX, HYDROGENATED COCONUT OIL, COPERNICIA CERIFERA (CARNAUBA) WAX, TRIHYDROXYSTEARIN, FLAVOR, HYDROXYSTEARIC ACID, DISTEARDIMONIUM HECTORITE, MICROCRYSTALLINE WAX, ETHYL VANILLIN, PROPYLENE CARBONATE, VANILLIN, BUTYROSPERMUM PARKII (SHEA) BUTTER, PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL, TOCOPHERYL ACETATE, BENZALDEHYDE
Velvet Mauve
OCTYLDODECANOL, TRIDECYL TRIMELLITATE, OZOKERITE, CANDELILLA CERA (CANDELILLA WAX), ISOSTEARYL ALCOHOL, ORYZA SATIVA (RICE) BRAN WAX, HYDROGENATED COCONUT OIL, COPERNICIA CERIFERA (CARNAUBA) WAX, TRIHYDROXYSTEARIN, FLAVOR, HYDROXYSTEARIC ACID, DISTEARDIMONIUM HECTORITE, MICROCRYSTALLINE WAX, ETHYL VANILLIN, PROPYLENE CARBONATE, VANILLIN, TOCOPHERYL ACETATE, BUTYROSPERMUM PARKII (SHEA) BUTTER, PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL, BENZALDEHYDE
Royal Berry
OCTYLDODECANOL, TRIDECYL TRIMELLITATE, OZOKERITE, CANDELILLA CERA (CANDELILLA WAX), ISOSTEARYL ALCOHOL, ORYZA SATIVA (RICE) BRAN WAX, HYDROGENATED COCONUT OIL, COPERNICIA CERIFERA (CARNAUBA) WAX, TRIHYDROXYSTEARIN, FLAVOR, HYDROXYSTEARIC ACID, DISTEARDIMONIUM HECTORITE, MICROCRYSTALLINE WAX, ETHYL VANILLIN, PROPYLENE CARBONATE, VANILLIN, TOCOPHERYL ACETATE, BUTYROSPERMUM PARKII (SHEA) BUTTER, PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL, BENZALDEHYDE
Rosewood Glow
OCTYLDODECANOL, TRIDECYL TRIMELLITATE, OZOKERITE, CANDELILLA CERA (CANDELILLA WAX), ISOSTEARYL ALCOHOL, ORYZA SATIVA (RICE) BRAN WAX, HYDROGENATED COCONUT OIL, COPERNICIA CERIFERA (CARNAUBA) WAX, TRIHYDROXYSTEARIN, FLAVOR, HYDROXYSTEARIC ACID, DISTEARDIMONIUM HECTORITE, MICROCRYSTALLINE WAX, ETHYL VANILLIN, PROPYLENE CARBONATE, VANILLIN, PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL, TOCOPHERYL ACETATE, BUTYROSPERMUM PARKII (SHEA) BUTTER, BENZALDEHYDE
May contain
CI 77891, CI 77491, CI 15850, CI 77499, CI 42090, CI 77492
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Key Ingredients
Shea Butter
Vitamin E
Sweet Almond Oil
Your Favorite New Lipsticks!
SOFT SWIPE LIPSTICK.
"Soft Swipe is my dream lipstick - buttery, bold and in beautiful shades! After years of testing all the lipsticks, this is the formula I always come back to."
Arshia Moorjani