Rosewood Glow
Soft Swipe Lipstick
Your favorite lipstick. Now even better.
Same bold, beautiful color you love, now with an upgraded formula that glides on effortlessly, delivering rich pigment and a smooth satin finish.
Infused with Coconut Oil, Almond Oil, Shea Butter and Aloe Vera, our new formula keeps lips feeling soft, nourished and comfortable with every swipe.
More color. More comfort. Everything you loved, made better.
Product & Color Description
A new take on lipstick — Soft Swipe combines bold color with a buttery-smooth feel.
The satin finish gives a soft, natural sheen while sweet almond oil, shea butter, and vitamin E keep lips supple and moisturized. A single swipe delivers instant polish and comfort.
Velvet Mauve: A rich, neutral mauve with subtle brown undertones.
Royal Berry: A deep berry plum for a bold pop of color.
Rosewood Glow: A soft, muted rose with warm pink undertones.
Her Rose: A vibrant Rosy pink, with soft mauve undertones.
Desi Girl: A light pinky nude for a soft, natural-looking lip.
Red Sari: A classic red that makes every look pop.
Everyday Chai: A versatile brown nude for everyday wear.
Key Benefits
• Satin-Soft Finish: A creamy, smooth texture that gives lips a soft, satin look.
• Hydrating Comfort: Infused with sweet almond oil, shea butter, and vitamin E to keep lips soft, nourished, and comfortable all day.
• Effortless Glide: A weightless formula that glides on smoothly and evenly — no tugging, no patchiness.
Ingredients
Velvet Mauve
OCTYLDODECANOL, TRIDECYL TRIMELLITATE, OZOKERITE, CANDELILLA CERA (CANDELILLA WAX), ISOSTEARYL ALCOHOL, ORYZA SATIVA (RICE) BRAN WAX, HYDROGENATED COCONUT OIL, COPERNICIA CERIFERA (CARNAUBA) WAX, TRIHYDROXYSTEARIN, FLAVOR, HYDROXYSTEARIC ACID, DISTEARDIMONIUM HECTORITE, MICROCRYSTALLINE WAX, ETHYL VANILLIN, PROPYLENE CARBONATE, VANILLIN, TOCOPHERYL ACETATE, BUTYROSPERMUM PARKII (SHEA) BUTTER, PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL, BENZALDEHYDE
(Made in Italy)
Royal Berry
OCTYLDODECANOL, TRIDECYL TRIMELLITATE, OZOKERITE, CANDELILLA CERA (CANDELILLA WAX), ISOSTEARYL ALCOHOL, ORYZA SATIVA (RICE) BRAN WAX, HYDROGENATED COCONUT OIL, COPERNICIA CERIFERA (CARNAUBA) WAX, TRIHYDROXYSTEARIN, FLAVOR, HYDROXYSTEARIC ACID, DISTEARDIMONIUM HECTORITE, MICROCRYSTALLINE WAX, ETHYL VANILLIN, PROPYLENE CARBONATE, VANILLIN, TOCOPHERYL ACETATE, BUTYROSPERMUM PARKII (SHEA) BUTTER, PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL, BENZALDEHYDE
(Made in Italy)
Rosewood Glow
OCTYLDODECANOL, TRIDECYL TRIMELLITATE, OZOKERITE, CANDELILLA CERA (CANDELILLA WAX), ISOSTEARYL ALCOHOL, ORYZA SATIVA (RICE) BRAN WAX, HYDROGENATED COCONUT OIL, COPERNICIA CERIFERA (CARNAUBA) WAX, TRIHYDROXYSTEARIN, FLAVOR, HYDROXYSTEARIC ACID, DISTEARDIMONIUM HECTORITE, MICROCRYSTALLINE WAX, ETHYL VANILLIN, PROPYLENE CARBONATE, VANILLIN, PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL, TOCOPHERYL ACETATE, BUTYROSPERMUM PARKII (SHEA) BUTTER, BENZALDEHYDE
(Made in Taiwan)
Her Rose
HYDROGENATED POLYDECENE, POLYISOBUTENE, SYNTHETIC WAX, PENTAERYTHRITYL TETRAISOSTEARATE, PHENOXYETHANOL, BUTYROSPERMUM PARKII (SHEA) BUTTER, COCOS NUCIFERA OIL, PRUNUS AMYGDALUS DULCIS OIL, HELIANTHUS ANNUUS SEED OIL, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, ETHYLHEXYLGLYCERIN, ALOE BARBADENSIS LEAF EXTRACT.
(Made in Taiwan)
Desi Girl
HYDROGENATED POLYDECENE, POLYISOBUTENE, SYNTHETIC WAX, PENTAERYTHRITYL TETRAISOSTEARATE, PHENOXYETHANOL, BUTYROSPERMUM PARKII (SHEA) BUTTER, COCOS NUCIFERA OIL, PRUNUS AMYGDALUS DULCIS OIL, HELIANTHUS ANNUUS SEED OIL, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, ETHYLHEXYLGLYCERIN, ALOE BARBADENSIS LEAF EXTRACT
(Made in Taiwan)
Red Sari
HYDROGENATED POLYDECENE, POLYISOBUTENE, SYNTHETIC WAX, PENTAERYTHRITYL TETRAISOSTEARATE, PHENOXYETHANOL, BUTYROSPERMUM PARKII (SHEA) BUTTER, COCOS NUCIFERA OIL, PRUNUS AMYGDALUS DULCIS OIL, HELIANTHUS ANNUUS SEED OIL, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, ETHYLHEXYLGLYCERIN, ALOE BARBADENSIS LEAF EXTRACT
(Made in Taiwan)
Everyday Chai
HYDROGENATED POLYDECENE, POLYISOBUTENE, SYNTHETIC WAX, PENTAERYTHRITYL TETRAISOSTEARATE, PHENOXYETHANOL, BUTYROSPERMUM PARKII (SHEA) BUTTER, COCOS NUCIFERA OIL, PRUNUS AMYGDALUS DULCIS OIL, HELIANTHUS ANNUUS SEED OIL, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, ETHYLHEXYLGLYCERIN, ALOE BARBADENSIS LEAF EXTRACT
(Made in Taiwan)
May contain
(CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 7 Lake (CI 15850), Blue 1 Lake (CI 42090), Yellow 5 Lake (CI 19140).
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Key Ingredients
Shea Butter
Coconut Oil
Aloe Vera
Almond Oil
Your Favorite New Lipsticks!
SOFT SWIPE LIPSTICK.
"Soft Swipe is my dream lipstick - buttery, bold and in beautiful shades! After years of testing all the lipsticks, this is the formula I always come back to."
Arshia Moorjani